Pure Laser

Teeth Whitening Frequently Asked Questions

If you have a specific question not addressed here, contact one of our locations, or visit our Ask The Experts page to ask a question online.

Q: How does WhiteSmile compare to other whitening options?

A: WhiteSmile offers the most advanced technology available in teeth whitening. Clinical studies have proven WhiteSmile whitens an average of 8+ shades in 1 hour. Compare this to a leading tray system, which achieved only 6 shades and took weeks. In fact, many tray users never achieve even a few shades, as it is difficult to complete the regimen - night after night sleeping with trays full of bleaching gel, often accompanied by sensitivity and gum irritation. As you can see, WhiteSmile is a tremendous value by comparison. Incidentally, the same study showed that a leading whitening toothpaste was only able to achieve 1.5 shades of improvement after an entire month of use.

Q: How does it work?

A: A dental professional will first examine your teeth and gums for good oral health. Next, as you relax in the chair, our patented whitening gel is applied to your teeth and the revolutionary, patented WhiteSmile light will be positioned over your teeth to activate the gel. As you watch TV, listen to music or nap, your teeth will lighten and your natural whiteness will be restored in just 1 hour through a completely safe process of oxidation. Through our unique chemistry and revolutionary blue wavelength light, a process that used to take many hours can now be accomplished in just 1 hour.

Q: Is it safe and will it hurt?

A: The procedure is completely safe. The WhiteSmile procedure will not damage enamel or existing fillings. The primary ingredient in WhiteSmile's gel is hydrogen peroxide, which has been safely used in teeth whitening for over 100 years and is recognized as an effective whitening ingredient by the dental community. The percentage of hydrogen peroxide used in WhiteSmile’s proprietary gel is only 10% much lower than other whitening gels that often contain 35%-50%.

The majority of our clients experience no pain or sensitivity after the WhiteSmile Professional Teeth Whitening treatment. A very small percentage of customers may experience a minor dull "ache" following the procedure. Taking some sort of analgesic almost always resolves the feeling. It is best to avoid very hot or very cold drinks for the first 24 hours if there is any tooth sensitivity.

Q: How white will my teeth get?

A: In clinical studies, WhiteSmile has been able to achieve over 8+ shades whiter on average. Your results of course will vary as your starting point may be different and everyone's teeth respond a little differently, but in virtually all cases, the results are dramatic. Ultimately, the goal will be to achieve your optimum, natural whiteness. During the consultation, our dental professional will personally analyze your teeth and provide you with a customized recommendation. Even severe discoloration can be treated to yield great results. However, the more difficult cases can sometimes require a more lengthy treatment than our standard 20 minute treatment.

Q: How long does it last?

A: The long-term results depend primarily on the individual. Certain habits, such as the use of tobacco products, drinking a lot of coffee, tea, dark soft drinks, and infrequent visits to the dental professional for regular cleanings, can work against the results. Regular professional care and use of maintenance products can help maintain your whiteness for 1-2 years. Some people prefer to do the WhiteSmile whitening treatment more frequently.

Q: Is this procedure for everyone?

A: Virtually anyone wanting to whiten his or her teeth can benefit from using WhiteSmile- including people with severe food, coffee, tobacco or tetracycline stains. Young adults 14 years of age and older are great candidates for the procedure, especially for those that have heavy staining after orthodontic treatment is complete and their braces are removed. We recommend that you not do this process while nursing or pregnant, receiving orthodontic treatment, or have extensive dental work, such as veneers or crown/bridges. These factors will be reviewed by a dental professional at your initial consultation.

Apply for career!